DESIGN STRATEGY

CASE STUDY
Safe Pathways: S.C.A.M. Awareness Program  

Focus: Empathy-led, trauma-aware learning for Multi-Language Learners (MLL) in low-resource contexts.

The Challenge: High-Stakes Context & Research Foundation

Adolescents and young adults in the Greater Mekong Subregion (GMS), especially along the Thai–Myanmar border, face growing risks from online and in-person scams that act as entry points into trafficking and exploitation. Reports estimate hundreds of thousands of people trapped in scam compounds across Southeast Asia, within a global crisis of 27.6 million in forced labour or forced marriage (15.1 million in Asia and the Pacific). Yet local youth rarely receive explicit, structured training in how to recognize and resist everyday manipulation.

The Strategic Solution: 

• Front-End Analysis & Needs Identification: Conducted a comprehensive analysis that identified the critical instructional gap (scams as entry points, MLL needs) while simultaneously satisfying the broader organizational mandate (legacy systemic concerns, funding integrity) that initiated the project. 

• Curriculum Authorship & Strategy: I created and authored the S.C.A.M. model (Stop, Check, Ask, Move) as the core learning framework, aligning all performance goals with this proprietary, four-step decision-making process.

• Strategic Design & Delivery: Developed a Blended Learning Model (eLearning Module 1 → ILT Module 2) to build skills from foundational to advanced application, optimizing the entire project for low-bandwidth, mobile-first contexts.

• Advanced Accessibility & Cognitive Design: Achieved WCAG 2.1 AA standards with a layered approach, including Mouth-Voice-Text (MVT) synchronization (for Multi-Language Learners), Visual Focus State protocols, and mandatory Auditory Focus Shift triggers to ensure instant, non-disruptive feedback.

• Trauma-Informed Design: Integrated scaffolding, safe-pause prompts, and optional reflection protocols derived from trauma-aware principles, ensuring a non-judgmental and supportive learning environment.

Impact:

This IDD proves my capacity to move from Front-End Analysis to Blended Learning Architecture, resulting in a strategic, scalable solution. It serves as evidence of my expertise in curriculum authorship, advanced accessibility implementation (Auditory Focus Shift, MVT), and designing sustainable learning experiences that directly reduce vulnerability in at-risk communities. 

CASE STUDY
DPD Persona-Based Operating System, B2B & B2C

Focus: My primary focus was converting the DPD book’s conceptual narrative into a cohesive design system and learning ecosytem. Working without existing documentation or prior models, I translated the book’s philosophical descriptions of the personas into measurable behaviors, structured pathways, and a practical, scalable learning blueprint for B2B and B2C use.

The Challenge: 

As a growing startup, the organization was in its preliminary phases of establishing onboarding processes, workflow structure, and design systems. Roles were emerging, communication channels were decentralized, and there were no frameworks for curriculum design, evaluation, documentation, decision pathways, or cross-team alignment. Core structures such as tool usage, shared documentation, and early governance practices were still maturing, creating opportunities to help bring clarity and alignment across teams.

The Strategic Solution: 

In response to these emerging needs, I contributed to strengthening clarity, alignment, and design strategy across the organization through several key initiatives.

Design System & Learning Architecture

• Developed the DPD curriculum map and learning blueprint, creating the organization’s first structured learning architecture grounded in research and industry best practice.

• Created the complete storyboard for Module 1, integrating narrative design, scenario-based learning, multimedia sequencing, and accessibility-aligned UX writing.

• Built the MVP for Module 1, applying the design blueprint, storyboard, and style guide to produce a functioning prototype consistent with visual and pedagogical standards.

• Refined the framework’s 6-Phase Design Cycle by developing the Knowledge, Skills, and Attitudes (KSAs) for each phase and transforming the final stage into an intentional iterative-improvement loop.

• Created the DPD Learner Matrix, aligning Humility, Respect, and Trust with measurable behaviors (engagement, learning transfer, collaboration) and mapping them to evaluation pathways informed by LTEM and Kirkpatrick.

• Designed the DPD style guide and custom iconography, and contributed to persona/character development, ensuring a unified visual and brand experience across learning materials.

Governance, Leadership & Collaboration

• Consulted on leadership and governance, supporting emerging communication norms, shared documentation practices, accountability structures, and decision pathways.

• Promoted alignment across councils, helping contributors collaborate more cohesively as roles, tools, and expectations continued to evolve.

• Advised on workflow consistency and tool usage, reinforcing best practices for cross-team communication during periods of ambiguity and rapid change.

• Supported early development of shared rituals and language, contributing to collaboration practices aligned with the core values of Humility, Respect, Trust, and Commitment.

Impact: 

My contributions helped the organization move from ambiguity to emerging clarity by establishing a shared learning architecture that now guides all future DPD modules. The Learner Matrix and evaluation pathways introduced evidence-based methods for measuring engagement and learning transfer, shifting the team toward a more data-informed design culture. The style guide, documentation norms, and governance improvements enabled clearer stakeholder alignment and reduced inconsistency across councils. These systems now provide the scalability and structure needed for predictable collaboration and serve as the operational baseline for DPD’s learning strategy and the development of the world’s first Persona Behavioral Operating System for Dynamic Persona Switching.